Our Client is a B2B speaker parts manufacturer, providing speaker cones to renowned speaker brands. They came to us as they would like to start ranking, as a business and brand, on Google’s SERP.
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The first step is of course to determine the type of keywords for our Client to rank for. This comes by identifying their ideal buyer’s persona or customer’s avatar.
By detailing the ideal buyer for a product or service, you get to deep dive into their profile, needs, background and see how they will most likely search for your product. Through building a user avatar, you would be able to effectively pinpoint the type of keywords they would likely use to search for your product.
For this Client, we revamped their website and after understanding their customer avatar, performed full-service keyword research to identify key terms we can rank for. We decided to rank for SEO keywords such as speaker cone manufacturer, metal cone manufacturer, speaker cone manufacturer Malaysia and so forth, as these were the crucial few.
After a couple of months, we were pleased to report that their site is now ranking on Page 1 on Google’s SERP for different speaker cone keywords which we identified in the previous exercise.
Interested to know how keywords can help your site rank on search engines?
Schedule a call and let’s talk about effective SEO services!