Have you ever wondered how Google works? Sure, it has a complex algorithm that looks at hundreds of variables, but in simple terms…do you know how Google works?

To help you get a better understanding of Google’s algorithm as well as to show you how some of Google’s features work, I’ve created an animated infographic to explain the whole process.

Conclusion

What makes Google so beautiful as a search engine is that although a lot of complex processes are taking place in the background, from a user perspective, it’s simple and easy to use.

As a searcher, any time you type something, you get relevant results related to your query. And you get it all in 1/8th of a second.

If you are going to learn something from this infographic, it should be two things:

1. How Google works.
2. No matter how complicated your product may be on the back end, you need to make sure it’s simple and easy to use from a user perspective. Companies that make things complicated will have a much harder time marketing their products than those who make their ideas simple.