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Case Study

Case Study: LED Company Ranking in Google Search Page 1 For All Keywords

Quick Background Our Client is a local LED screen retailer, …

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SEO Tips

Local Marketing Strategies For Small Businesses

How to design a local marketing strategy for small businesses …

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Digital Marketing Trends

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Five marketing predictions for this year 2020. Peng Joon predicted …

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Digital Marketing Trends

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Website Design Tips

How To Create a Website: Easy Guide For Beginners 2020 Video Tutorial

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Website Design Tips

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SEO Tips

SEO Basics: How to start with SEO?

You’ve had this great idea. You’ve built this amazing website. And then, you want that website to attract visitors! You want to be found! What to do? How do you get started with SEO? How do you start with SEO on a brand new site? In this blog post, I’ll talk you through the 7 steps you need to take in order to get your SEO strategy up and running. 

So, you’ve started your first site and you want it to be found, so you can share your thoughts and views with the world. What to do? Let’s go through the steps of starting with SEO!

  1. Install Yoast SEO

    Provided that your website is on WordPress, installing Yoast SEO should be the first step in your SEO strategy. Our Yoast SEO plugin will help you to make sure your website is crawlable and findable. Yoast SEO will immediately take care of some technical SEO issues, just by being installed on your website. Besides that, our plugin will help you to construct your website in such a way that Google will understand and rank it. We offer a free and a premium plugin. If you’re just starting out, you’ll probably won’t need our premium version yet, although it can already save you some valuable time.

  2. Get that first link

    Google needs to know your website exists. And, in order for Google to know about your awesome new site, you need at least one external link towards your site. The reason for this: Google crawls the web. It follows links and saves all the webpages it finds in a very large database called the index. So, if you want to get into that index, you need (at least) one external link. So make sure to get that link from an external website!

  3. What do you want to rank for?

    Make sure to attract the right audience to your website. Who are your customers? For whom did you build this website? What terms do your customers use when searching on Google? Find out as much as you can about your audience.

    SEOs refer to this stage as doing your keyword research. This is a hard and important phase. There are a lot of helpful tools that make doing keyword research easier. Some of these tools are free, others are rather expensive. While these tools will make the difficult phase of keyword research easier, you should remember that you can’t outsource your keyword research to a tool. You really need to think about your audience and about the search terms they are using. Take your time for this phase. It is crucial. If you do your keyword research correctly, you’ll come up with a long list of keywords you want to rank for.

  4. Set realistic goals

    For a new site, it is rather hard to rank high in the beginning. Older sites already have a history, established their authority and a lot of links pointing towards them. That means that Google’s crawlers come by more often at older sites. For a new site to rank, you’ll always need to be a little patient. And remember: some search terms will be out of reach for a new site because there’s too much competition. Trying to rank for [WordPress SEO] will be rather hard for any new blog, because of some fierce competition on that term from

    If you’re just starting with your site, try to aim at ranking for long-tail keywords. Long-tail keywords are keywords that are longer and more specific and have far less competition than the popular head keywords. After a while, when your site starts to rank for the long-tail keywords, you could try and go after the more head keywords.

  5. Internal linking

    As I already mentioned in step 2, Google follows links. Google also follows the links on your website, your internal linking structure. It crawls through your website following the internal linking structure of your site. That structure is like a guide to Google. Make sure your internal linking structure is flawless. That’ll help with your ranking. 

    If you start with a brand new website, you’ll probably don’t have much content yet. This is the perfect time to think about structure. Now it is relatively easy. It’s like having a new closet and you haven’t started buying clothes. Now is the time to think about the things you want to put on the top shelf and which items you want to hide in the back of your closet. So, decide which pages are most important to you. What are the pages you want to rank with? Make sure that these pages have the most internal links pointing towards them.

  6. Start writing

    In order to get ranked, you need to have content. A very important step in how to start with your SEO is to write amazing content for all these search terms you want to be found for. The content analysis in the Yoast SEO plugin will help you to write that content. Our analysis will help you to write a text that is both readable and SEO friendly.

    While you’re writing, make sure to use the words you want to be found for. Use them in headings and in the introduction and conclusion of your text. After writing your text, you should optimize your SEO title and your meta description. The Yoast SEO plugin will help you to do all these things.

  7. Get those links!

    External links are important to get your site in high positions in those search engines. But gathering those external links can be a hard process. Make sure to write content people want to share and link to. Original ideas and great, valuable content will make the chance that people would want to share that much bigger.

    Of course, reaching out to people and making them aware of your awesome website and product can be a good strategy to get those external links too. Read more about a successful link building strategy or find out what link building is first.

And then what?

The truth is that SEO is more than these 7 steps. This is only the very beginning, the steps you take to start with SEO. In order to get longterm high rankings in the search engines, you need to do hard work. Your content has to be amazing, your site structure has to remain flawless (and that’s challenging when your site is growing) and you’ll have to keep earning those external links. The only way to really do that, in the long run, is to make sure that your audience enjoys visiting your website. If you want to rank the highest, make sure your site is the very best. Good luck!

Read more: wordPress SEOL the definitive guide »

The post SEO Basics: How to start with SEO? appeared first on Yoast.

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SEO Tips

Building the Appropriate Strategy of Content Marketing for the Growth of SEO

Delivering the best content, which is going to serve the requirements of both the present as well as potential customers, is one of the most important considerations of most professional SEO marketers, especially with all the new algorithms that have been released. However, it can sound easy in theory but while practicing, it can be rather challenging. Most of the SEO professionals believe that they have the best content strategy just because they are using ideal keywords. However, the issue associated with using keywords for driving content strategy is that all the requirements of the customers are not captured. According to, having content marketing strategies are essential for a perfect site. 

Apart from that, keyword research has been tempting most of the businesses to create content, which has no connection with their brand. It can help in increasing your organic traffic but they are not going to be converting customers. Therefore, you need to concentrate on various other important strategies as well. Firstly, you have to consider the following:

  • Who your audience is?
  • What are the requirements and pain points?
  • What are the kinds of content that your customers are looking for?
  • What is the unique expertise that your brand offers?
  • How can the expertise be matched with the requirements of the audience?

Next, you need to consider all the strategies that have been listed below to boost search engine optimization. 

Set the goals

You need to ensure that you are starting from the end. This means that you have to consider everything that you are interested in accomplishing, understand whether you are interested in increasing your sales, etc. Make sure that you are documenting all these goals. This will help in understanding the kind of content that you are interested in creating and what calls-to-action you should have. 

Identify the primary audience

The next and most important step that you have to do is identify the customers that you are going to target with the help of your content. There are different kinds of people who will help you with this process within your organization itself. You need to ensure that you are having a conversation with the following teams:

  • Customer service
  • Technical support
  • Sales
  • Product management
  • Product marketing
  • Social media marketing

These people are responsible for interacting with your customers. Therefore, it is your responsibility to unfold what the customers are constantly struggling with and what is the type of content that you should be creating for solving their issues. You can also research by going through social media and searching forums. You are going to identify your primary audience along with the grievances that they have if you are doing it properly. 

Determining the unique expertise of your brand

You need to make sure that you are digging deeper and finding out everything responsible for making your brand unique and helping it to stand out from the competitors. It is not going to be only the service or product that you are offering. You need to think regarding your subject matter experts and how they are responsible for contributing to your organization. You can also consider how the products are being developed. 

This process can indeed seem boring but it is a valuable process. Once you understand the expertise of your brand, it will be easy for you to impress your customers and also help the search engines to move you up the ranks. 

Develop ideal content topics

Once you are done with the steps that have been mentioned above, you have to consider brainstorming the topics. Since you already understand your audience and the issues that need addressing, it is not going to be a difficult job for you to create content. You will ultimately end up with topics that your customers are going to care about. Make sure that you are involving people from your organization to be a part of this so that you get only the best possible topics that will help you to gain a higher rank in the search engines without any hassle. 

Conduct keyword research

As soon as the list of topics is ready, you have to consider diving into keyword research and find out the ideal keyword targets around all the content topics. Several good tools can help you with keyword research. Some important tools include:

  • Moz Keyword Explorer

Create an editorial calendar

Based on the findings of your keyword research, you have to develop an appropriate editorial calendar for the content. Ensure that you are including the keyword targets especially if you have hired someone else for developing the content. Doing it perfectly will also help you to gain motivated seller leads, which will be beneficial for your business! 

Determine how you can measure success

As soon as you have an idea about the type of content that you will be creating, you have to figure out how you are going to measure your success. You need to ensure that you are focusing on lead generation. You can focus on the leads that you are getting on your gated content along with the conversions that your business is making. If you find any problem, you need to understand why your content is not performing as it should be and make the necessary amendments and tweaks for fixing the problem. 

Create content

As soon as all the pieces are ready, you have to concentrate on creating the content beautifully and strategically. This can seem extremely fun, which it is, but you also have to understand that this process can be extremely daunting. You need to be extra careful when you are creating content. When you have the content tilt on your mind along with the proper keyword research, the creation of content is not going to be much of a tedious task. Ensure that the content that you are creating is capable of attracting the attention of readers as well as potential customers, which will help you to gain a high rank in the search engines. 


Content strategy is extremely important if you want to gain a high rank in the search engines with the help of the content that you are creating. Ensure that you are following all the tips that have been mentioned above so that you can do it perfectly.

The post Building the Appropriate Strategy of Content Marketing for the Growth of SEO appeared first on SEO Black Hat.

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