Case Study: SEO Marketing Strategy For Property Real Estate Agency
Our Client, a Property Agent一has one simple goal: to increase leads and close more sales. He wants to focus on a particular development for a specific target market and intends to use SEO to effectively capture more leads.
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Our Client has a pretty clear-cut goal: to generate more leads, thus getting more sales. The first step is of course to direct more “eyeballs” to the site- and we do this by first designing an SEO-friendly site.
We dived in deep to fully understand the development’s features, potential and target market. Our SEO copywriter then crafts the copy, ensuring all the keywords we aim to rank for are included. Ultimately, we decided to create a landing page that acts as a sales funnel to best capture leads as we realise this project has a good searching volume, based on our research and prior analysis.
This is a Client (Property Agency) with some SEO knowledge
Two months in, using our tried-and-tested method plus SEO best practices, we have successfully:
- Ranked the website on Page 1 of Google’s SERP for targeted keywords
- Ranked the project’s (development’s) official website too!
- Leveraged on the existing project’s main website’s traffic
- Generated over 170+ leads for our Client and traffic keeps on increasing!